Road to an ActiveCITY
Photo Credit: Colin Way
The Active Economy
The active economy incorporates all enterprises participating in, or contributing to, improving individual or community prosperity through the development and delivery of active living, organized sports, active recreation and health and wellness experiences.
Calgary’s regional active economy includes 3,945 commercial, social, and public enterprises, employing 42,658 people and engaging 111,000 volunteers. We estimate that over 1.5 million local people are directly engaged in our diverse regional active economy. The active ecosystem is composed of ten sectors in the Figure below.
The ActiveCITY Collective
The ActiveCITY Collective is a collaboration of social, commercial, and public-sector enterprises and individuals engaged in the Calgary regional active economy. Our regional active economy incorporates three cities, six towns, two First Nations, and multiple school boards, impacting more than 20 policy areas at all levels of government. Moreover, it is anchored in listening to the rich, diverse voices that define the future of our community.